FastStart is an entreprenurial training partnership. I was their Multimedia Specialist when I was a student at Durham College. I helped with creating marketing content for FastStart and creating branding for students.
FastStart was still in its infancy when I joined the team. It only ran for one school year and I officially joined during the summer semesters and the following school year. In that time, the main priority was to let students be aware of this service we were providing for free. Therefore, a lot of my responsibilities during the summer months were to create marketing material for the upcoming school year. Our team and I created a marketing strategies and continued to support students from the incubator that was also running during the summer.
Reasons I wanted to join FastStart was recognize how disruptive startups can be from following the growth and impact of startup companies in the tech industry over the years. But also noticing that most of my projects from the program didn’t have constraints in creative freedom. Most projects from our program, we were given was blank canvas which wasn’t a true reflection to reality since most projects, companies would already have their own branding and identity established. Almost all projects we worked by ourselves, we didn’t get a chance to work with other people or classmates.
FastStart was an opportunity for me to work with other students to create a branding and identity for them. We treated each student like a client and I worked and met with them individually to explore their ideas into a design that they desire. FastStart also has established assets already and it challenged me to create marketing material with these assets. Also in the last semester, we hired another multimedia position not just because we had a lot of students coming in, but she will be filling in my role when I graduate, therefore I spent most of the time teaching her in poster and newsletter creation for the place.
In the year, I was with FastStart, I created digital signage to display vital information about us, workshop and event posters, viewbook outlining all our information for handouts, creating weekly newsletter through MailChimp, setup booths during special events and creating branding and identity for student’s startup company.
The biggest challenge in creating event posters were making a consistent design language using the assets I had but as well as allowing enough freedom that each poster should be different. I wanted to make it so that a student or staff can do a quick glance and easily recognize that it is a FastStart poster, but different enough that it will catch people’s attention as well. The team was working with a small budget as well and therefore most of the time the posters would be black and white, this means text hierarchy was important.
Project: FastStart at Durham College
Applications Used: Illustrator, Photoshop, MailChimp, Print and Digital Creations, Logo Creations
Technology Used: MailChimp
FastStart is an entrepreneurial training partnership aimed at university and college students. FastStart is designed to increase entrepreneurship skills and awareness and help students create solid business plans that take their products and services to market – quickly and successfully. For more info: Click Here